Today we’re talking more about why you’ll need personal runway before getting started on a startup.

Today we’re talking more about why it’s important to wait until you find an idea or market you’re really passionate about before starting a company.

Today we’re talking a little more about why the macro environment doesn’t matter when you’re starting a company.

Today we’re talking about when is a good time to get started on building a new startup.

Today we’re talking about if you can still sell to startups? Yes — but it’s definitely more difficult now.

Today we’re talking about if you should fire a new employee right away?

As a founder, it’s easy to share good news, but bad news is much harder to discuss. In fact, many founders wait until they have good news to share again — this is a mistake.

Today, we’re talking about what to look for in a potential co-founder.

Sterling Road’s North West grant is for founders based in the North West of England, who need a little help to get started.

2022 has had a turbulent start but Sterling Road has remained committed to the goal we set a year ago — to continue funding the very best, overlooked founders and to publish the data on our investments.

More and more startups are facing this reality right now, and it’s not ok to simply run your company off a cliff, hoping a term sheet or an acquisition will magically save you.

Today, we’re talking about if you should ask investors to sign an NDA before sharing your idea? The answer is: Absolutely not.

While many entrepreneurs are hearing the classic “let me know how I can be helpful” from investors during these times, the reality is investors can absolutely help, beyond the obvious of investing more cash.

A lot of founders ask about how they can protect an idea they have for a startup, usually through a patent or similar.

Lots of founders asking if they can still fundraise right now? Yes, but it’s the toughest time in a while. However, the best companies are still getting 100x revenue deals signed.

From the earliest days of your startup, you should be setting goals. Goals keep your team focused on the most important tasks and speed up progress.

Today we’re talking about the projections you will need for your seed fundraising.

I get this question a lot from founders around this time of year, and the answer is yes, it’s ok to fundraise in the summer, but it is harder.