Startup investing through founder coaching

Capital and Support to help you build from idea to IPO

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Our Process in Three Steps

Coaching First

We begin with regular coaching over 3 months to help you get your product live and generating revenue.

Investment

After 3 months of working together we can invest $150k-$250k, depending on your stage.

Ongoing Help

After investment we provide ongoing coaching, fundraising introductions, hiring help and additional capital for your later rounds.

Full Details on our Process

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Since 2017, Sterling Road has been helping startups go from an idea to millions in revenue. Through regular coaching sessions, we give founders the tools to hit their goals and build a lasting business.

Focused on B2B companies in the US and Canada, we invest in ~20 startups each year.

About Us

Ash continues to be an integral part of our team, providing advice and guidance worth 100x more than the money Sterling Road invested.

Justin Curhan & Lisa Jiang

Velma

Portfolio

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Resources

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The Basics of Startup Administration

June 6, 2023

Today, we’re talking about the basics of company setup and administration.

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Sterling Road Diversity Report 2023

June 1, 2023

Today, Sterling Road is releasing our 3rd annual diversity report. Fund 3–2023 Female Founders — 33% Black Founders — 25% LatinX Founders — 8% Outside of Silicon Valley — 75%

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5 Steps to Finding the Right Price