Startup investing through founder coaching

Capital and Support to help you build from idea to IPO

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Our Process in Three Steps

Coaching First

We begin with regular coaching over 3 months to help you get your product live and generating revenue.

Investment

After 3 months of working together we can invest $150k-$250k, depending on your stage.

Ongoing Help

After investment we provide ongoing coaching, fundraising introductions, hiring help and additional capital for your later rounds.

Full Details on our Process

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Since 2017, Sterling Road has been helping startups go from an idea to millions in revenue. Through regular coaching sessions, we give founders the tools to hit their goals and build a lasting business.

Focused on B2B companies in the US and Canada, we invest in ~20 startups each year.

About Us

Ash continues to be an integral part of our team, providing advice and guidance worth 100x more than the money Sterling Road invested.

Justin Curhan & Lisa Jiang

Velma

Portfolio

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Resources

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3 Key Differences of Convertible Notes vs SAFEs

October 30, 2023

Today we’re talking about the differences between convertible notes and SAFEs. Although SAFEs are the common standard here in Silicon Valley, I do see plenty of convertible notes if companies are fundraising elsewhere.

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Sales Success: Start Small, Close Fast

October 19, 2023

Today, we’re talking about a common issue in enterprise sales: scope creep before the close. It’s tempting to let a project expand when a potential customer gets excited, but we want to avoid this, in favor of speed.

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Accelerator Prep: How to Ace the Interview

October 10, 2023

Today, we’re talking about how to prepare for your accelerator program interview. Getting selected is competitive, so make the most of your opportunity through preparation.

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