About Us

Get to know Sterling Road

Ash Rust

Managing Partner, Sterling Road

Ash is an entrepreneur turned investor. He is the Managing Partner of Sterling Road, a venture fund focused on B2B companies at the earliest stages. He was an advisor to Bullpen Capital and previously worked at Trinity Ventures. Ash has mentored hundreds of startups through accelerator programs including Y-Combinator, Techstars, Oxford, Stanford, UC Berkeley and Alchemist.

Before investing, Ash was co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium) and an Engineer at OneRiot (acquired: Walmart).

Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and currently resides in San Francisco.

our Metrics

Numbers that matter.


Total Portfolio Companies


Portfolio NPS Score (2024 Survey)


Equity Free Grants Issued


Investment Locations

USA, Canada, and United Kingdom

Investment Committee & Advisors

Noel Fenton
Trinity Ventures
Founding General Partner
Renske Lynde
1st Course Capital
General Partner
Ben Chelf
Elementum Ventures
General Partner
Rachel Gillum
Head of Policy
Laura Sydell JD
Journalist & Writer
Gus Tai
Trinity Ventures

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