

Ash Rust is a founder turned first-check investor. He’s Managing Partner of Sterling Road, where he focuses on helping founders at the earliest stages. His investments include Serve Robotics (NASDAQ: SERV), Hydra Host and Starcloud.
Previously, he was an Advisor at Bullpen Capital and an Entrepreneur-in-Residence at Trinity Ventures. Ash has mentored hundreds of startups through programs at Y-Combinator, Oxford, Stanford and Imperial College London.
Before investing, Ash was a Co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium) and an Engineer at OneRiot (acquired: Walmart).
Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and currently resides in San Francisco.

Total Portfolio Companies
Portfolio NPS Score (2024 Survey)
Equity Free Grants Issued
25% Female Founders
21% Black Founders
7% Latinx Founders
46% Outside of Silicon Valley
Investment Locations
USA, Canada, and United Kingdom

Not only do you get to work with Ash hands-on before Sterling Road makes an investment, but he also opens up a huge network of founders. It’s incredible.
James Chang
Frenzy AI






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