About Us

The people behind Sterling Road

Ash Rust

Managing Partner, Sterling Road

Ash Rust is a founder turned first-check investor. He’s Managing Partner of Sterling Road, where he focuses on helping founders at the earliest stages. His investments include Serve Robotics (NASDAQ: SERV), Hydra Host and Starcloud.

Previously, he was an Advisor at Bullpen Capital and an Entrepreneur-in-Residence at Trinity Ventures. Ash has mentored hundreds of startups through programs at Y-Combinator, Oxford, Stanford and Imperial College London.

Before investing, Ash was a Co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium) and an Engineer at OneRiot (acquired: Walmart).

Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and currently resides in San Francisco.

our Metrics

Numbers that matter.

92

Total Portfolio Companies

96

Portfolio NPS Score (2024 Survey)

59

Equity Free Grants Issued

03

Investment Locations

USA, Canada, and United Kingdom

Investment Committee & Advisors

Ho Nam
Altos Ventures
Managing Director
Kat Mañalac
Convective Capital
Partner
Gus Tai
Trinity Ventures
Partner
Rachel Gillum
Salesforce
Head of Policy
Laura Sydell JD
NPR
Journalist & Writer

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