Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about keeping the top of the funnel fresh during testing.
1. A very common mistake for founders is turning off all distribution efforts during product testing. It’s understandable you want to focus on customer interviews and implementing changes from the feedback.
2. But you will almost always need more testers than you think, and you also need an engaged waitlist of customers for a successful launch too.
3. So, if you maintain some distribution during the product testing process, you can help avoid delays before launch and have customers ready to go on the day of launch.
Best of luck out there.
