Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we are talking about how to get feedback on your first versions.
Instead, start with screenshots of a workflow, then collect feedback, make edits and after a few rounds, you might create a basic interactive UI and then move to a simple experiment with real data.
Expect your first “customer advisors” to provide a wide range of feedback, take note of it all but should focus your attention on the feedback that is repeated often.
Making sure there’s a regular flow of new potential customers providing feedback allows you to confidently move away from those that aren’t working out. We want to keep cycling through leads to find those most interested to help, as they often become the first real customers.
Best of luck out there.
