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Fundraising
Go From Investor YES to Cash in Hand
A lot of fundraising rounds fall apart during closing. Most of these collapses can be avoided by correctly handling investor communication after they verbally commit to invest. Here are the steps to make sure every yes becomes a check.
How to Raise a $2 Million Seed Round
Raising your seed round is a big milestone for a startup, as it gives you runway for 2 years to scale both your team and customers into a rapidly growing and sustainable business.
Why the CEO Has to Lead Fundraising
A core rule of startup fundraising: the CEO has to lead it. From time to time, I encounter teams where the CEO is not doing the fundraising, and this is a mistake.
Pro Rata Rights: What Good Founders Get Wrong
Some companies are like catnip for investors, be it traction, founders, or customers, there are plenty of fundraising rounds each year where demand vastly outstrips supply.
Macro Doesn’t Matter When You’re Getting Started
Today we’re talking a little more about why the macro environment doesn’t matter when you’re starting a company.
Can You Still Sell to Startups in This Market?
Today we’re talking about if you can still sell to startups? Yes — but it’s definitely more difficult now.
Should You Fire Someone Right Away?
Today we’re talking about if you should fire a new employee right away?
Founders — Don’t Be Silent During a Crisis
As a founder, it’s easy to share good news, but bad news is much harder to discuss. In fact, many founders wait until they have good news to share again — this is a mistake.
Introducing The North West Grant
Sterling Road’s North West grant is for founders based in the North West of England, who need a little help to get started.
What Should You Look For in a Potential Co-founder?
Today, we’re talking about what to look for in a potential co-founder.
Shutting Down Gracefully
More and more startups are facing this reality right now, and it’s not ok to simply run your company off a cliff, hoping a term sheet or an acquisition will magically save you.
Can you Fundraise Right Now?
Lots of founders asking if they can still fundraise right now? Yes, but it’s the toughest time in a while. However, the best companies are still getting 100x revenue deals signed.
Fundraising in Summer
I get this question a lot from founders around this time of year, and the answer is yes, it’s ok to fundraise in the summer, but it is harder.
Do You Need a Data Room for Seed Fundraising?
Today, we’re talking about if you need a data room for your seed fundraising. The answer is yes, you should create a data room, but no, you shouldn’t share it with potential investors.
Investing in Gaming
I want to invest in more gaming startups. Big tech has done a bad job & this is a huge market.
Don’t use Bankers for Seed Fundraising
Despite whatever wonderful promises a banker might make — don’t use them for your seed fundraising.
Transaction & SaaS Fees
Just because you charge transaction fees, doesn’t mean you can’t add on recurring fees.
Too Many Small Investors?
Today, we’re talking about small investors. Many founders worry about having too many small investors in their seed round. In my opinion, you should take the money and get your round closed.
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