Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Hello everyone. Today, we’re talking about what to look for in a potential co-founder.
Do you love working together? Is it easy? Do they make those around them more productive? I usually suggest testing this out on a part-time basis at first.
Does this person have a skill set that is going to help your startup a lot? Their skill needs to be relevant to the business but not necessarily complementary to the other co-founders, so it’s ok to have 2 technical or 2 sales-focused founders.
Sometimes this is the hardest part. Many people may think they want to be a founder, but that can also mean a big pay cut. Can they commit in the near term for mostly equity compensation?
Best of luck out there.
