Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Just because you charge transaction fees, doesn’t mean you can’t add on recurring fees.
If a customer wants a feature sooner or better customer support. You can absolutely start charging them a recurring monthly or annual fee for that, in addition to their regular transaction fees.
Even better, roll transaction volume and features into a tiered set of annual plans, so if a customer’s volume grows, or if they need additional features — they must move up to a higher tier and commit to paying more.
Alright, thanks a lot for watching and best of luck out there.
