How Founders Should Announce Funding Rounds
January 8, 2026
The news of your funding can attract a lot of eyeballs to your product, so it's a big opportunity.
Today we’re talking about if you can still sell to startups?
Yes — but it’s definitely more difficult now.
Here are the tactics to be successful if your product has startups as customers.
If a startup hasn’t announced a raise for 1.5 years or more — it’s likely that the budget for new products will be tight.
Regardless of difficult times, startups will always need certain services, e.g., email and hosting. If you can make your service as truly indispensable as those, tight budgets won’t matter as much.
If sales aren’t happening, don’t be afraid to try a different approach — perhaps focusing on a small niche of the market or doing custom work to close a customer.
Best of luck out there.
