Let the Old Company Die
February 5, 2026
When your startup fails, it's hard to let go and lots of founders try to save the last breath of their old company and roll it into a new one.
Today, we’re talking about the importance of growth to investors.
Most investors, whatever their thesis — can be swayed by growth. Your topline revenue or customer base inumbers are important but only because it they verifies your growth numbers are worthwhile — eg 30% growth/month is not impressive at $1k/month revenue but it is at $10k/month.
A startup with $1M in Annual revenue and minimal growth is not interesting to most investors at series A or even Seed. However, in today’s environment a company with $300k annual run rate, and sustained 20% month over month growth will be exciting to a lot of investors.
Growth is more important to investors than almost anything, plan accordingly.
