Great speaking? Beautiful design? Strong traction? These elements of Amir Sigari’s pitch for Monocle are what investors are looking for at the seed stage!

Today, we’re talking about keeping your company setup process simple.

Today, we’re talking about company administration and early progress.

Femi Adeniji with nSight AI delivered an impressive pitch! The combination of a serene presentation style and a strong product worked really well.

This month’s Founder Spotlight highlights Bartek Ogonowski, CEO and Co-Founder of Levra!

Today, we’re talking about the basics of company setup and administration.

Today, we’re talking about a simple, 5 step process you can use to find the right price for your product.

Today, Sterling Road is releasing our 3rd annual diversity report. Fund 3–2023 Female Founders — 33% Black Founders — 25% LatinX Founders — 8% Outside of Silicon Valley — 75%

Today we’re talking about the wince test, which is a really helpful pricing tactic in B2B sales.

During the latest Pitch Practice session, we had the pleasure of hosting a special guest, Rebecca Clyde, who shared her latest pitch deck for Botco.ai! As a company within our portfolio, we might be perceived as having a bias, but recognizing a great pitch is not a difficult task.

At Sterling Road, we’ve been running a modest grant program for almost a year. Inspired by the no-equity programs offered by 1517 and Pear, we’ve been giving £1k grants to UK-based teams. Given the results we’ve seen, I’m convinced every seed fund should offer a similar program.

Today we’re talking about the dangers of undercharging for your product.

We need more software in the manufacturing sector and Redshift did a great job pitching their solution!

Last June, we introduced our first grant: the North West Grant, open to anyone in the North West of England. Since then, we’ve received dozens of applications, awarded numerous grants, and even made larger investments in some of the teams. Now we’re expanding the grant program to include two more universities: Imperial College London and Durham University.

Today we’re talking about starting to charge your customers money.

In this month’s Founder Spotlight, we’re putting the spotlight on Lindsey Redd, CEO and Co-Founder of Onu!

In the last two months, the banking sector in Silicon Valley has turned to dust. The loss of First Republic (FRB) and Silicon Valley Bank (SVB) leaves a giant hole that needs filling.

Today we’re talking about the importance of prioritizing customer engagement over building new features.