America Destroys Its Advantage
April 29, 2025
For decades American Universities have been the envy of the World. With the brightest minds and the best facilities, these globally recognized institutions acted as a magnet for talent everywhere.
Today, we’re talking about a common issue in enterprise sales: scope creep before the close. It’s tempting to let a project expand when a potential customer gets excited, but we want to avoid this, in favor of speed.
Large contracts need extensive approvals, slowing them down. Smaller deals close faster, even with Enterprises.
Once live, a happy customer will naturally want to expand. It’s much easier to get a price increase on an existing contract vs being a new vendor.
Your potential customer is thinking about how they get on the cover of Forbes, but you need to close sales. Focus on velocity.
Best of luck out there.
