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Distribution is hard and it’s especially tough early on, when you’re trying to get your first customer discovery calls. Most founders will need to go outside of their comfort zone and develop new skills in order to solve this problem.
This week we saw what seemed like science fiction as SpaceX’s Starship rocket took off and then was successfully “caught” back on the launchpad.
Although the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why.
A lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics.
