A lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:
Booths are expensive and don’t guarantee meetings. Instead, try to get a discount on a ticket as you’re a poor, early stage founder with minimal budget.
Attendee lists aren’t usually hard to find, so reach out to pretty much everyone who’s going and ask them for a meeting. People are there to meet others in the industry, so this yields a high response rate.
Find a comfortable restaurant or cafe near the convention center to take your meetings, a booth or a large table is all you need and the establishment owner will be grateful for your full day of drinks and food orders.
Best of luck out there.
