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Founders often report being frustrated by the vague criteria VCs claim to use when deciding on whether or not to invest in their startup. Investment criteria goes beyond the investment process, which we made public for Sterling Road in 2018.
Today, we’re talking about keeping it simple when you’re seed fundraising. Almost everybody goes through a rough patch when fundraising and it’s tempting to take investor feedback around your market, competition or similar issues and go straight down a deep research rabbit hole.
Today, we’re talking about The reality of B2B sales at this time of year. Late November and December are traditionally slow months for b2b sales. If your pipeline isn’t moving, don’t beat yourself up about it too much.
Today, we’re talking about founders making negative comments at the start of their pitch. There are no qualifiers in fundraising. Starting with a negative absolutely will not help.
