Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about keeping it simple when you’re seed fundraising.
Almost everybody goes through a rough patch when fundraising and it’s tempting to take investor feedback around your market, competition or similar issues and go straight down a deep research rabbit hole.
These kind of deep dive analyses don’t tend to sway investors. You should definitely have a document with answers to the common objections, but that’s obviously not the same as writing an 8 page white paper on your differentiatiors.
Sometimes a lead investor just won’t materialize. Rather than doing tons of research it’s usually better to go back to focusing on customers. All Investors will eventually say yes to traction.
