2022 has had a turbulent start but Sterling Road has remained committed to the goal we set a year ago — to continue funding the very best, overlooked founders and to publish the data on our investments.
More and more startups are facing this reality right now, and it’s not ok to simply run your company off a cliff, hoping a term sheet or an acquisition will magically save you.
Today, we’re talking about if you should ask investors to sign an NDA before sharing your idea? The answer is: Absolutely not.
While many entrepreneurs are hearing the classic “let me know how I can be helpful” from investors during these times, the reality is investors can absolutely help, beyond the obvious of investing more cash.