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Requesting introductions is one of the best lead generation tools for fundraising, sales, and recruiting. They are simple and effective; but they’re also easy to get wrong.
Receiving a Term Sheet from a VC usually takes weeks of work and is often accompanied by understandable euphoria. However, signing a Term Sheet for a “priced round” is a much larger commitment than for a SAFE/Convertible Note. Thus, you need to ensure you follow the right steps to secure the best deal for your company.
When your meeting with an investor concludes, you still have work to do. A lot of investor meetings end with something like “I will think about it and get back to you”. You should expect to follow-up — multiple times — to convert this to a “yes”.
Investors don’t like saying “No” to your face as a founder, even if there is zero chance they will invest. This creates difficult situations for founders while fundraising, which can be catastrophic for your round.
