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If you’re building a marketplace with large transactions ($1k+), it usually makes sense to sell first vs build. You can be a ‘broker’ & quickly test ideas with only a phone & Google Docs. No need to build for weeks first.
Today, we’re talking about using custom work to close Enterprise sales. It’s hard for everyone to close sales right now. So offering these additional Professional Services can really help.
Convincing your first sales leads to buy your product is tough for most startups. You’re asking potential customers to risk a lot of time and effort, long before you have a polished product. Instead of starting sales conversations as transactional, I advise founders to ask their first leads to be ‘customer advisors’.
Always better for startups to do lots of small launches vs 1 large launch. Even though this approach will usually take a lot more time.