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Today, Sterling Road is releasing our 3rd annual diversity report. Fund 3–2023 Female Founders — 33% Black Founders — 25% LatinX Founders — 8% Outside of Silicon Valley — 75%
Today we’re talking about the wince test, which is a really helpful pricing tactic in B2B sales.
During the latest Pitch Practice session, we had the pleasure of hosting a special guest, Rebecca Clyde, who shared her latest pitch deck for Botco.ai! As a company within our portfolio, we might be perceived as having a bias, but recognizing a great pitch is not a difficult task.
At Sterling Road, we’ve been running a modest grant program for almost a year. Inspired by the no-equity programs offered by 1517 and Pear, we’ve been giving £1k grants to UK-based teams. Given the results we’ve seen, I’m convinced every seed fund should offer a similar program.