Your First Customer Research

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Today, we’re talking about your first customer research.

Once you’re armed with a rough idea of a problem to solve and who might need your help, we have to start talking to people.

1. First, remember to spread out your initial research across 3–5 different customer profiles.

Different types of customers in different locations can have very different problems, needs, and budgets. Don’t limit your conversations too early.

2. Next, make sure you’re asking for advice.

We’re not selling anything yet — instead, let people know that you’re building a product, especially for them, and you need their help — because of their strong experience or situation.

3. Lastly, talk to lots and lots of potential customers.

Most first-time entrepreneurs will only do 20–30 interviews, but successful serial entrepreneurs usually do around 250. That’s because they’re not willing to commit years of their life to a problem without knowing it’s important.

Best of luck out there.

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