European Founders Fundraising in the USA
November 25, 2025
Today, we’re talking about European startups pursuing US investors for their seed round. I meet a lot of startups doing this and I can completely understand why it’s an attractive strategy.n
Today we’re talking about when to hire your first salesperson.
- First criteria: you must have sold the product yourself. If you sell to enterprises, then 3 customers is usually enough. If you’re selling to SMBs 10 is enough if you’re charging more than $1k/month and 15 is better if you charge a lower amount.
- Next you’ll need a basic sales playbook, so your new recruits have guidelines on what does and doesn’t work, from your experience.
- Lastly — basic corporate infrastructure is required. That means an entity setup — for example a Delaware C corp. You need a payroll system and health insurance etc.
We do all this to set up these first salespeople for success, so we know that the product can be sold and there’s a basic outline of how those sales happen.
