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December 7, 2021

When to Hire your 1st Salesperson

When to Hire your 1st Salesperson

Today we’re talking about when to hire your first salesperson.

- First criteria: you must have sold the product yourself. If you sell to enterprises, then 3 customers is usually enough. If you’re selling to SMBs 10 is enough if you’re charging more than $1k/month and 15 is better if you charge a lower amount.

- Next you’ll need a basic sales playbook, so your new recruits have guidelines on what does and doesn’t work, from your experience.

- Lastly — basic corporate infrastructure is required. That means an entity setup — for example a Delaware C corp. You need a payroll system and health insurance etc.

We do all this to set up these first salespeople for success, so we know that the product can be sold and there’s a basic outline of how those sales happen.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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