Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about CEOs doing their various jobs consecutively and not trying to do them all at once.
As CEO, you’re expected to be the driving force of the business on multiple fronts — the vision, fundraising, sales, hiring, HR — the list goes on and on. Being a generalist and so doing a pretty good job across a wide variety of tasks like that, is already incredibly difficult. If you add in trying to do multiple things at the same time, it’s almost impossible to do it all well.
For example, don’t try ramp up hiring while you’re fundraising or don’t try to update your marketing materials when you’re launching your first deployments.
