European Founders Fundraising in the USA
November 25, 2025
Today, we’re talking about European startups pursuing US investors for their seed round. I meet a lot of startups doing this and I can completely understand why it’s an attractive strategy.n
We’re going to start publishing the diversity of the Sterling Road portfolio. The goal is to hold ourselves accountable, as there’s a lot of work to do in our industry and beyond.
Overall, 53% of our investments in Fund 2 have founders from underrepresented groups, representing ~65% of the total investment $$. There’s a lot more to be done, especially around providing opportunities for LatinX founders.
In my opinion, a big part of building a diverse portfolio, involves having a diverse investment team. A founder recently reminded me of the pattern on our team page. You can expect some big changes to the investment team with our new fund in 2022.
