January 14, 2022

Pitch Practice with Roots

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Key Tips

Use minimal text. Too many words on slides are distracting.
Simplify your demo. Pretend your audience is 5 years old so you keep the explanation easy to understand and emphasize ease of use.
Authentic enthusiasm gets investors excited. Keep on using it!

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Catch us on Medium

Ash Rust

Managing Partner, Sterling Road

Resources

View All Resources

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How Founders Can Make the Grind Bearable

June 16, 2025

Startups are hard, but you don’t need to deliberately suffer to succeed.

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90 Days to Pop or Stop: Traction is No Longer Optional.

June 16, 2025

If you’re building a consumer company or a B2B SaaS company then the expectations have changed massively since the dawn of mainstream AI. Fast traction is no longer optional.

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Grant Winner Spotlight: Pankhuri Dudani, Co-Founder of Openhelix

June 16, 2025

Meet Pankhuri Dudani, Co-Founder of Openhelix and a recipient of the Sterling Road Grant. A clinical dermatologist by background, Pankhuri is tackling one of the biggest gaps in healthcare—the broken communication between pharma companies and medical professionals.

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January 14, 2022

Pitch Practice with Roots

Ash Rust

Resources

How Founders Can Make the Grind Bearable

90 Days to Pop or Stop: Traction is No Longer Optional.

Grant Winner Spotlight: Pankhuri Dudani, Co-Founder of Openhelix

Sign-up for news and updates

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