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Pitch Practice with Redshift

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We need more software in the manufacturing sector and Redshift did a great job pitching their solution!

Here are the takeaways from the video:
#1. Hire a deck designer 🖌️
#2. Early traction is impressive 📈
#3. Don’t start with a market overview 📚
#4. Reduce text on each slide 📝
#5. Use cases over screenshots 🌟

Ash Rust

Managing Partner, Sterling Road

Resources

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Startups: How to Pivot

November 13, 2025

Great companies like Twitter and Slack, started out with completely different ideas.

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Custom Pricing Plans

November 12, 2025

Today, we’re talking about pricing plans. As an early stage startup, you should try to avoid a la carte pricing — that is where a customer can pick and choose what features or usage they want from your service and pay only for that. A good example might be Twilio’s pay-as-you-go pricing for text messages and phone calls.

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Engagement Metrics

November 11, 2025

Today, we’re talking about engagement metrics. Every startup needs their customers to be engaged with that product. If your customers aren’t using your product regularly, they’re likely to churn and that will stop your growth. Some examples of engagement metrics you might use are:

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Pitch Practice with Redshift

Pitch Practice with Redshift

Ash Rust

Resources

Startups: How to Pivot

Custom Pricing Plans

Engagement Metrics

Sign-up for news and updates

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