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Pitch Practice with Hey! Food is Ready

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Another great Pitch Practice session in the books! This time, Yuru Guo joined us with her pitch for her popular catering startup Hey! Food is Ready.

Here are some of the key insights shared from the session:
#1. Excellent customer logos & early wins 🏁
#2. Start with problem significance 📌
#3. Separate client testimonials 🗣️
#4. Simplify market slide ✂️
#5. Reduce text in team slide 📝

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Ash Rust

Managing Partner, Sterling Road

Resources

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Startups: How to Pivot

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Great companies like Twitter and Slack, started out with completely different ideas.

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Custom Pricing Plans

November 12, 2025

Today, we’re talking about pricing plans. As an early stage startup, you should try to avoid a la carte pricing — that is where a customer can pick and choose what features or usage they want from your service and pay only for that. A good example might be Twilio’s pay-as-you-go pricing for text messages and phone calls.

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Engagement Metrics

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Today, we’re talking about engagement metrics. Every startup needs their customers to be engaged with that product. If your customers aren’t using your product regularly, they’re likely to churn and that will stop your growth. Some examples of engagement metrics you might use are:

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Pitch Practice with Hey! Food is Ready

Pitch Practice with Hey! Food is Ready

Ash Rust

Resources

Startups: How to Pivot

Custom Pricing Plans

Engagement Metrics

Sign-up for news and updates

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