The Realm of Low Expectations
February 20, 2026
As a startup investor, I've seen many careers develop over the last 20 years and one of the worst patterns I see is: low expectations.
In the latest Pitch Practice session, Joe Parlett showcased Featurewave, a sales efficiency platform built on Salesforce. The platform uses AI to guide sales reps through every stage of the process, streamlining content management and boosting overall sales effectiveness.
Here were the key takeaways:
#1. Solid team and initial customer base 🙌
#2. Add logos to the team slide for added professionalism 🔍
#3. Learn the words for maximum confidence🎙️
#4. Highlight the financial value of solving the problem 💵
#5. Use the term ‘AI’ cautiously; ensure it’s not just a buzzword 🤖
#6. Put emphasis on your traction; numbers speak louder than words 📈
