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Pitch Practice Q&A — February 2021

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Q&A from Pitch Practice in February 2021.

How do you attract investors via email?
Where do you put your 1 paragraph intro?
What should you include in your pitch deck?

Participating teams: moyaero.com, daimlas.com, allosense.com & pugetbuoy.com

Ash Rust

Managing Partner, Sterling Road

Resources

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The Realm of Low Expectations

February 20, 2026

As a startup investor, I've seen many careers develop over the last 20 years and one of the worst patterns I see is: low expectations.

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Close a Round With Repetition

February 19, 2026

Some funding rounds close quickly, but many get stuck in a quagmire of legal work.

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The SaaSpocalypse is Real

February 17, 2026

The death of SaaS has dominated tech news and discussion recently, and justifiably so, household names like Salesforce have already seen their stock price drop almost 30% this year.

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Pitch Practice Q&A — February 2021

Pitch Practice Q&A — February 2021

Ash Rust

Resources

The Realm of Low Expectations

Close a Round With Repetition

The SaaSpocalypse is Real

Sign-up for news and updates

Success