Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about the “move fast and break things” philosophy. 15 years ago, this was the mantra for success. It was on the wall at Facebook, long before it became “Meta” and a Trillion dollar company.
But nowadays, that kind of approach is done!
1. Firstly, you cannot afford to be cavalier with basic security or data storage. You will either end up getting bad press or hacked, and sometimes both. In Europe, poor customer data practices can result in hefty fines under GDPR.
2. Secondly, if you’re operating in sectors such as fintech, healthcare, or manufacturing, you’ll likely encounter a mix of regulatory requirements and customer expectations, that means you will have to ensure your systems are stable and secure. It’s common for customers in these industries to require certifications, such as SOC 2.
Best of luck out there.
