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February 18, 2021

Make Your Own Conference

Make Your Own Conference

Today, we’re talking about making your own conference. The pandemic has shut down most conferences and thus a large sales channel for lots of startups. If you can’t find a good virtual conference to attend for lead generation — now is the time to make your own. It’s a lot easier than it might sound.

The lack of conferences available at present and the ease of access — clicking a link — mean you can generate a lot of interest, which means lots of attendees.

You don’t need much to get started — Budget marketing materials, via Upwork or Fiverr, distributed for free on social media, an upgraded zoom account and enlisting the help of your friends and investors to be speakers and panelists. That’s most of it and it’s within reach for many startups.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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