Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Hello Everyone. Today, we’re talking about the power of legacy integrations. Entrepreneurs love building features but the reality is your potential enterprise customer probably wants just 1 simple thing and crucially they don’t want to have to change everything else in their existing systems for your product to work. This makes integration with their existing legacy system a powerful selling point — perhaps the most powerful.
From a great product, wonderderful messaging, even an incredible sales team or rock bottom pricing — none seem to be as valuable to Enterprise customers as supporting their existing workflows.
If you’re willing to do the hard work of integrating your product with a customer’s legacy system — they will love you for it and be willing to pay
