How Founders Should Announce Funding Rounds
January 8, 2026
The news of your funding can attract a lot of eyeballs to your product, so it's a big opportunity.
Today, we’re talking about launching your beta to small groups.
1. I advise against releasing your beta to the entire waitlist. You will get the same feedback from almost everyone and will likely throw away a lot of potential customers due to the problems they encounter.
2. Instead, break down the beta launch into small groups of 5–10 people, even less for enterprise software. Launch to a small group, collect feedback, iterate, and then launch to the next small group.
3. This approach ensures you receive a much broader range of feedback, allows you more time to iterate, and prevents you losing customers unnecessarily to fixable bugs.
Best of luck out there.
