Massive Growth or Profitable - Those Are the Options
January 22, 2026
The new World of AI has changed investor expectations for startups and that is making survival more and more binary.
Today, we’re talking about launching your beta to small groups.
1. I advise against releasing your beta to the entire waitlist. You will get the same feedback from almost everyone and will likely throw away a lot of potential customers due to the problems they encounter.
2. Instead, break down the beta launch into small groups of 5–10 people, even less for enterprise software. Launch to a small group, collect feedback, iterate, and then launch to the next small group.
3. This approach ensures you receive a much broader range of feedback, allows you more time to iterate, and prevents you losing customers unnecessarily to fixable bugs.
Best of luck out there.
