Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about launching your beta to small groups.
1. I advise against releasing your beta to the entire waitlist. You will get the same feedback from almost everyone and will likely throw away a lot of potential customers due to the problems they encounter.
2. Instead, break down the beta launch into small groups of 5–10 people, even less for enterprise software. Launch to a small group, collect feedback, iterate, and then launch to the next small group.
3. This approach ensures you receive a much broader range of feedback, allows you more time to iterate, and prevents you losing customers unnecessarily to fixable bugs.
Best of luck out there.
