Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
When you get a new investor and you’re still fundraising, you’ll want to ask your new investor for intros to other investors in their network. Here’s how to do it right:
Once their money hits your bank account and not before, ask your new investor for a list of the investors they suggest you meet. This is the easy part.
You also need to review all their online networks for investors who might be a fit and ask for an intro to each one. No investor will remember everyone in their network, so doing the legwork will get you more meetings.
Later in your process, if you suddenly find momentum, e.g. via a term sheet, it’s a good idea to go back to your existing investors and ask again. The excitement might just get you a few more meetings.
Best of luck out there.
