Expanding to New Markets
November 18, 2025
Today, we’re talking about expanding to new markets. Many startups expand too early, rather than focusing on a niche they can win.
If you don’t ask for help when you launch, you’re leaving a lot on the table. Here’s what to ask for:
Be sure to ask your friends and investors to give your beta versions a try, that’s extra feedback and they often catch a lot of bugs.
Ask your network to download and review your app, once it’s in an app store. This can make a huge difference to distribution, so give yourself a head start.
If people in your circles like the app, they’re likely to tell others and be a strong reference, given they’re already biased in your favor.
Lots of people will be willing to post and re-post on your behalf. I usually suggest asking for help a few days in advance, then coordinating the post timings.
Best of luck out there.
