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June 20, 2025

How to Ask for Help at Launch

How to Ask for Help at Launch

If you don’t ask for help when you launch, you’re leaving a lot on the table. Here’s what to ask for:

1. Beta Testing

Be sure to ask your friends and investors to give your beta versions a try, that’s extra feedback and they often catch a lot of bugs.

2. App Store Reviews

Ask your network to download and review your app, once it’s in an app store. This can make a huge difference to distribution, so give yourself a head start.

3. Referrals

If people in your circles like the app, they’re likely to tell others and be a strong reference, given they’re already biased in your favor.

4. Social Media

Lots of people will be willing to post and re-post on your behalf. I usually suggest asking for help a few days in advance, then coordinating the post timings.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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