Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about whether or not to fundraise. Just because you can fundraise, doesn’t mean you should.
Even if investors are desperately trying to invest in your company, remember investors are not the same as customers. That capital does not automatically mean growth. In fact, any fundraising process is a huge distraction from customers and growth.
If you have 1 year or more worth of cash, then focusing on your business is almost always a better use of your time than talking to potential investors.