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February 10, 2021

Founder Behavior with Investors

Founder Behavior with Investors

Today, we’re talking about Founder behavior with investors. I know there are many real life stories of founders doing absurd things induring investor meetings that ultimately resulted in great outcomes. However, I would argue there’s a lot of survivorship bias in those stories and unless you have really exciting traction, from customers or fundraising, almost everybody has to play the game. with investors

Startup investors work on long timelines and have lots of opportunities — unfortunately, this means most founders have to do most of the legwork to build a relationship — doing background research, making small talk, following up first, and expressing gratitude for their deep and off the cuff insights.

Yes, Zuckerberg deliberately bombed a mtg w/ Sequoia in his pyajamas but it’s probably not a good strategy for most. Make people feel special and you might just get special treatment.


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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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