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October 4, 2022

Finding a Co-Founder — Keep Building

Finding a Co-Founder — Keep Building

Today, we’re talking about continuing to build while searching for a co-founder.

This is important for a few reasons.

  1. First, you don’t know how long it will take to find someone. If we’re holding off on making progress while searching for a co-founder, we may kill the business by waiting.
  2. Second, you need to create the impression of momentum. When you meet a great co-founder candidate, you would ideally want them to feel this is a great opportunity but also only available for a limited time. That comes from continued progress. They simply must buy a ticket now, as the train is leaving the station.
  3. Lastly, it is ok to delay fundraising while you’re looking for a co-founder. Many investors, including myself, will almost automatically discount a solo founder, so you may have better luck with a more complete team.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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