Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about false economies at your startup.
Staying lean and keeping your burn low is an essential part of building a startup and investors love to see it. But don’t be fooled into wasting tons of your time for comparatively small costs.
Before COVID, I would often catch founders wrestling with an ancient laptop or a budget cell phone — wasting hours every day and adding a lot of stress for themselves and others. Nowadays the most common issue is founders refusing to upgrade their internet service at home — despite our new world of WFH requirements. This is not saving money — this is costing the company money through the time wasted and bad communications you have with others.
If you have a little money in the bank, these kinds of upgrades will save you and your team a lot of time. Making the team significantly more efficient is a good use of capital.
