Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
If you’re trying to build something new, you’re probably going to have to do some cold email outreach at some point. Most people are tempted to send zillions of spam messages, hoping volume will become leads. It almost never works in the early days.
The simple rule to observe is: don’t send emails you would ignore. If you follow this, you will get a lot more leads and you can tell this just from your own behavior, for example:
Don’t waste your time sending emails you would ignore. Better to send lower volume but higher quality outreach.
