Distribution is an Engineering Problem

Growth is hard and maintaining it month after month is extremely difficult. Nowadays, the best teams use engineering to solve that problem. Here's how:

1. List Generation

Using agents to search for potential customers is an easy use case that removes tons of laborious manual work. I don't recommend using a vendor, I recommend figuring it out manually yourself, then using a coding agent to automate it.

2. Profile Building

You can now use browser agents to build customer profiles, making it easier to find potential new customers or to crawl and cluster your friend networks looking for warm introductions.

3. AI Limits

Alas, this automation has limits. If you choose to have AI write the messages to other humans, those messages will usually have a very poor response rate. AI can handle much of the work and scale it but you still need the human touch.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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