Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about delivering bad news to investors.
I know it’s hard but please don’t delay giving bad news to investors or stake holders. That will only make it worse. Most investors are grown ups, understand the risks and will accept bad news BUT they hate surprises.
If you’re upfront about the problem — who knows — maybe the investor will have some suggestions. And, if you keep them updated, they will get see you face this obstacle. Demonstrating resilience is a great way to get more money from your investors.
