Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about being productive in December. The holiday season is challenging when it comes to getting things done, so what’s realistic for the last month of the year?
You’re still a startup, so we need to make progress. Prioritize the achievable annual goals, planning around just 2 full work weeks this month.
Starting the new year strong means planning ahead now. Set your annual goals — then break them down into quarterly and monthly goals. Building the list of potential goals and getting consensus across the team, will take time, so you need to start now to be ready for January.
From Dec 18 until New Year, the vast majority of the tech world will be offline. It’s ok for you to take time as well. As a founder, looking after yourself is part of your job.
Best of luck out there.
