Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking more about committing to an idea — this time asking if your idea is “different enough”?
While you can’t expect your product messaging to be any good at this stage, your idea or demo should create noticeable excitement for your potential customers. Once they see what it can do, they want it.
Your product may be quite different from others, but customers need to understand that difference and understand it enough that they want to achieve the different and better outcomes that are now possible from working with you.
Even if your great idea is genuinely better than what’s currently available, it has to be something you can build on and sustain. If it’s easy to copy your service and get the same outcome for customers, your competitors will definitely do that.
Best of luck out there.
