Committing to an Idea

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Today, we’re talking about committing to an idea. When do you know that you’ve found an idea worth the next few years of your professional life?

1. First, you’ve spoken to dozens, if not hundreds, of potential customers, and many are desperate for your solution. Right now, they’re forced to solve the problem in painful and/or expensive ways.
2. The difference your product offers is clear to potential customers. Your messaging is unlikely to be perfect, but when customers see your product, they should understand why it’s better, and this should be an advantage you can build on.
3. Lastly, you’re excited. Not just about the market in general but the specific solution you’re working on and also the kinds of customers you’re going to be helping.

Best of luck out there.

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