Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, I want to talk about the importance of doing outreach when considering new opportunities. When you’re thinking about what’s next, it’s easy to only consider roles that hit your inbox. However, proactive outreach opens up many more possibilities.
Even if you get lucky with an unsolicited offer, reaching out to others in that sector will likely uncover roles you didn’t know about. Expanding your options.
Increased interest in your skills gives you negotiating power and the chance to be selective. Casting a wide net improves the likelihood of success.
Your ideal next step may only be available briefly or have lots of competition. You’ll have to hear “no” a lot before you get a “yes.” But proactive outreach is how you put yourself in the running for once-in-a-lifetime opportunities.
Best of luck out there.
