No items found.
July 29, 2020

Analytics at Pre-seed

Analytics at Pre-seed

Hello everyone. Today, we’re talking about analytics software. As an early stage startup it’s very tempting to take free or steeply discounted analytics software and go straight down the rabbit hole on tracking everything. This doesn’t help and you will waste a lot of time and money. Until you have at least $100k a year run rate it’s massive overkill and will actually make it harder for you to focus on what matters.

My advice: start with 1 core metric and a max of 3 supporting numbers. These should be calculated using SQL queries on your database, and once a day is enough for most. You can chart your results using Excel, other spreadsheet software or open source tools like metabase.

Don’t spend months optimizing expensive tools — keep it simple, so you can focus on keeping customers happy.

More on Twitter
Ash Rust

Ash Rust

Managing Partner, Sterling Road
Newsletter

Sign-up for news and updates

We’ll send you the occasional email with our latest blogs, vidoes, and news.