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July 20, 2023

Accelerator Applications: Perfecting Your Company Description

Accelerator Applications: Perfecting Your Company Description

Today we’re talking about the first part of most accelerator applications — describing what your company does.

Most of the time, you will get 3 chances to explain it, now these may seem simple, but it takes most founders a lot of iteration to get them right:

1. One liner —

These are a few words to describe your company — no more. It needs to be simple enough for any adult to understand and you should opt for simplicity over precision. Don’t try to explain everything in your first sentence.

2. Paragraph description —

A few sentences covering your product’s core use case and vision. Ideally, you would find a way to also mention your team’s strength and traction.

3. Website —

A simple website that works on desktop and mobile, concisely articulating your value proposition to a customer, with more detailed information available if someone wants to dig in. Animations and fancy visuals are not required.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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