In this lesson we’re talking about how to find a co-founder, the daily work involved as well as the channels and tools.

This lesson guides you through the critical initial steps, from validating a problem with customer research to creating a simple, effective demo. By following this customer-centric approach, you will avoid common pitfalls and save precious time, ensuring you're building a business people will be excited about.

This lesson covers the three essential factors—passion, personal runway, and the macro environment—that will help you make an informed decision. Learn what truly matters so you can begin your journey with confidence and set yourself up for long-term success.