First Meetings

Direct Conversation

In order to find the root of issues quickly, we'll have a direct conversation. Most people want this, but it's completely fine if it's not for you. We can always end the meeting amicably, whenever you wish.

Don't Take Our Advice

This is meant genuinely, as it's easy to be influenced by an investor's opinion. And investors, including us, do not know everything about your business. Don't let casual remarks change the direction of what could be your life's work.

Solo Founders

Sterling Road invests in co-founding teams and we’re looking for a roughly equal split across the co-founders. This means solo founders are unlikely to be a fit. This is a philosophical decision on our part, not a criticism of your approach as a founder.

Location

Sterling Road only invests in startups registered in the USA, Canada and the UK. The founders of the startup are almost always based in those countries too. Unfortunately, we can’t help startups from other countries at present.

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